![]() ![]() TikTok supports multiple types of advertisements such as TopView Ads, In-Feed Ads, Brand Takeover Ads, Branded Effects and Branded Hashtag Challenges. Many marketers use TikTok to connect with younger audiences and improve reach, brand awareness, and engagement. Many people enjoy using Tik Tok in their daily lives and as part of their social media activity, but it’s also proving to be a powerful tool for business. ![]() ![]() Users also have the ability to block other users. Some people may choose to set their account to private or “friends only”. It’s important to know that by default, TikTok accounts are public for users over the age of 16. TikTok has become known for promoting themed challenges, encouraging users to create videos that are related to that particular theme, for example #Lipsncychallenge, #Comedychallenge, etc. Trending hashtags help users to view content that is currently popular, and even contribute their own content to that trend using the same hashtag. People can also view content under the trending hashtags on the ‘For You’ page. Users also like the duet feature which allows them to connect with another user.Ī search tool enables users to discover other videos. Once users are satisfied with their video, they can post it for their followers and share it on other social networks like Messenger, WhatsApp, Instagram etc. The platform offers lots of ways to add more flair to a video, such as shooting in slow-mo, time lapse, fast forward, filters, effects or even playing the song backward, etc. Or, users can record their video first and then select a song, and/or add a voiceover. To create content, people can select the song they wish to use in their video first, then record themselves lip-syncing or dancing along to the music. People can also like and comment on the videos posted. Similar to other social media platforms, users can follow other people, and generate their own following. Users are able to create an account using their Facebook, Instagram, Twitter or email account. Some countries, such as Ireland, have chosen to raise the minimum age requirement. TikTok has a minimum user age of 13 years old. will be part of “Gen Z” - making it the largest generation of all. Gen Zers are trendsetters, and next year, 74 million people in the U.S. However, the population of users is aging, so it’s likely that marketers and content creators can reach their market for years to come.įurthermore, it’s worth noting that if your target audience is Gen Z, TikTok is going to be crucial to you. The highest percentage of users is among those 10-19, with 20-29 a close second. An integral role in the social media lives of younger users.A strong engagement rate: users open the app an average of 8 times per day.Over 138 million active users in the United States.A record setting download period: In Q1 of 2020, the app had 315 million downloads, which is the best quarter by any app, ever.This is less than Facebook or Instagram (for now), but more than SnapChat, Pinterest, or Twitter. Over one billion active users each month.Just how important is TikTok in today’s digital landscape? According to research, TikTok boasts: Many content creators have been able to monetize their content by attaining a large following, and a lot of brands have integrated TikTok into their content marketing strategy. It’s mostly used by young people as an outlet to express themselves through singing, dancing, comedy, and lip-syncing, and allows users to create videos and share them across a community. Whether you use TikTok for fun or as part of your marketing mix, TikTok focuses on short, “snackable” videos that online consumers love to watch.įor those not familiar with the app, TikTok is a social media platform for creating, sharing and discovering short videos. Available in over 150 countries with over one billion users, it’s been downloaded more than 200 million times in the United States alone. TikTok is a social media video streaming platform that has taken the world by storm. ![]()
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